ARC (NetGalley) Review: E-Retail Zero Friction In A Digital Universe

Product Details (Amazon):

  • Paperback: 330 pages
  • Publisher: First Edition Design Publishing (May 14, 2015)
  • Language: English
  • ISBN-10: 1622878574
  • ISBN-13: 978-1622878574
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 12 ounces

Synopsis:

A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of – How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.

Review:

Interesting, Informative, Ingenious, Illustrative, Impeccable and intelligent. There’s a lot to learn from this one book, starting from digital marketing to co-operatives.

It was an absolutely delightful read! So much so, I read it at FTL (faster than light) speed. Not only does the book make a point, it also proves it through real world statistics.

Touching on topics such as Permission Marketing, Tripple bottom-line, and detailed case studies, this book delivers a clear message. That the future is knocking at our doors, and it’s time for the visionaries to step forward.

I highly recommend this book to students, teachers, professionals, the curious, and above all, the daring entrepreneurs of tomorrow.

4.5/5

Some memorable moments from the book:

 

Zero friction

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