ARC (NetGalley) Review: E-Retail Zero Friction In A Digital Universe

Product Details (Amazon):

  • Paperback: 330 pages
  • Publisher: First Edition Design Publishing (May 14, 2015)
  • Language: English
  • ISBN-10: 1622878574
  • ISBN-13: 978-1622878574
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 12 ounces


A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of – How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.


Interesting, Informative, Ingenious, Illustrative, Impeccable and intelligent. There’s a lot to learn from this one book, starting from digital marketing to co-operatives.

It was an absolutely delightful read! So much so, I read it at FTL (faster than light) speed. Not only does the book make a point, it also proves it through real world statistics.

Touching on topics such as Permission Marketing, Tripple bottom-line, and detailed case studies, this book delivers a clear message. That the future is knocking at our doors, and it’s time for the visionaries to step forward.

I highly recommend this book to students, teachers, professionals, the curious, and above all, the daring entrepreneurs of tomorrow.


Some memorable moments from the book:


Zero friction


ambient commerce.PNG

big data.PNG


permission marketing.PNG

customer happiness loop.PNG

the unified experience.PNG


year of the cooperative.PNG




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